Small businesses usually don’t often have an extraordinary amount of resources when it comes to what they can afford for the online aspects of their company. However, a small business’ website could end up generating more attention and revenue than most people realize.

Here are a few ways in which having a great website can grow a small business and create a wider target audience to attract new clients and customers.

We live in a visual society

You have seen the websites filled with blocky chunks of text with few graphics and even fewer options. These utilitarian websites might be getting information across and have great SEO, but they aren’t fun to read and often won’t come up in online searches because they aren’t very popular with readers. By adding pictures into your company’s blog posts, articles and general website, you can increase the overall attractiveness of your website to your audience. It will now look more attractive to online search engines as well as give your marketing team something else to work with.

The Importance of Image Marketing

SEO is a huge field that confuses many small business owners; the amount of changes that continually occur in the field make it hard to keep up with. There are many ways to keep your website relevant, generating new content, and one of these ways is by using images to improve your SEO rankings. Images and videos on your website can be altered to contain the keywords and search terms that potential clients look for when looking up your company or other related products or services. This makes your small business easier to find and even easier to learn about online.

What Clients Want

Studies show that online readers are most drawn in by blog posts or articles that have a healthy bit of text content broken up by short videos and novel images. These small bits of text are easier to read and entice readers to click on other links to learn more. The old saying “a picture is worth a thousand words” is true- not only can images spice up your website, but they will do the work of words in their place.

Optimize images on your website to increase search engine results that bring up your small business and makes your website stick out from the rest. Websites with extraordinary and unique images pop out more than boring, text-driven pages. If your small business wants to invest in quality image SEO make sure the pictures being used are relevant to your company as well as rare, so that you won’t spot them in other places around the web.

Marketing Benefits of Image SEO

Small businesses rely on marketing to compete in today’s economy; make it easier on yourself by adding optimized images to your website that showcases the extraordinary nature of your company, your services, and your products. You will find that traffic comes to your online doorstep quicker than ever, and upkeep of your online presence is simple and easy. So, if you want to increase your business’ marketing value, add in some great pictures to stand out!

If you want to learn more about SEO and unique content, feel free to connect with me further. Skol!

Ben Theis
Owner/Director, Skol Marketing
www.SkolMarketing.com
612.787.SKOL (7565)
btheis@skolmarketing.com