Are your SEO efforts driving potential customers to your business? Or do customers fear a marketing boogieman is lurking on your landing pages, just waiting to separate them from their hard earned money? It is important to keep track of your SEO marketing and use the tools and strategies that are most effective this Halloween.
Ghostly Sponsored Ads
A shocking 80% of people completely ignore sponsored Google ads. They know you are trying to entice them to click through to your landing pages and suspect the product or service isnโt worth the money. Instead, searchers are more likely to trust organic searches results on the front page of the search engine. 75% of searchers are happy with the results they find on the front page of any search.
Return of the Living Blog
Have you been told blogs are dead as an SEO tool? If so, you are in for a frightening surprise. Companies that use blogs enjoy a 400% increase in indexed pages. That means more visibility and pathways to the products and services customers are looking for. If you have a blog, maximize the potential of your strategy by providing customers, both old and new, with useful and consistent content.
Death by Keywords
Useless keywords may spell the death of your business. If you are using irrelevant keywords it wonโt show customers you have what they are searching for โ regardless of the quality of your product or service. It is important to concentrate on keywords that potential customers will associate with what you have to offer.
Skol Marketing can help you enhance your SEO so your digital platforms attract, rather than propel customers. You still have time to maximize your marketing potential before Halloween. Who you gonna call? Skol Marketing! 612.787.SKOL (7565)
(Ghostbusters photo credit:ย www.ghostbusters.com)
