The holiday season is coming; with Halloween, Thanksgiving, and Christmas just around the corner. This is your opportunity as a business to reach the customers who are shopping for the services you provide. You will need to make a list and remember to check it twice in preparation of each major holiday!
Check Your Promotions
Have you prepared promotions for the holidays? Make a list that details any holiday offers and products that are related to the holidays. You don’t want to greet the holidays unprepared! Customers will have more time on their hands during the holidays, which means they will look to digital marketing to find the products they need for parties and celebration.
It is also important to remember there are a number of holidays you can market to in the season. Make sure you create a timeline to help you manage holiday sales and promotions. The success of your digital marketing strategy will largely depend on a quick turnaround, so don’t make life difficult for yourself by not being prepared.
Update Your Website
Don’t forget to update your website and social media pages. Make sure to fully embrace the season and market to the trends for the year. Is Pumpkin Spice still a big draw during the Halloween season? What are customers searching for in preparation for Thanksgiving and Christmas? The images you use on your website and social media pages will strongly influence the customer journey.
Focus your website efforts on the holidays with blogs and giveaways. However, make sure to also include content catered towards loyal customers. Basically, embrace the holidays but try not to go overboard. Just ensure your holiday copy provides the customer with access to your sales and promotions, and you have all your landing pages set up for the holiday season.
Skol Marketing can provide you with services to make sure you are ready for the holidays. Call us at 612.787.SKOL (7565) today to learn more.
