We’ve all seen those little yellow faces in our messages โ no, not minions โ we’re talking about emojis! ๐๐ ๐ Emojis have existed since the 90s but didn’t become mainstream until the 2010s. What started as goofy facial expressions has expanded and changed significantly throughout the years. Featuring hundreds of different images, animals, foods, symbols, and even various skin tones to offer more diverse options for people to express themselves. Emojis often get overlooked when it comes to social media strategy. However, they are a great tool to make your text stand out and boost engagement with your audience. ๐ ๏ธย In today’s social media landscape, digital marketers heavily rely on visual marketing, branding, and social media. Emojis are great tools to enhance the reach and engagement of your posts while creating a fun online presence. Not only are they fun, they are straightforward to use. Let’s explore emojis, how and when to use them, and their benefits for your social media account and business.ย
The Benefits of Emojis ๐
Emojis are best used to enhance your social media captions. An essential part of any social media strategy should be education. You want to educate your audience about your services, motives, and mission statements. However, when someone sees a large block of text while scrolling social media, the chances of them stopping to read about all your services are slim. It can be daunting when you see something like that, and it’s easier to scroll by. ๐งโ๐ปHaving a few engaging emojis to split up blocks of text is essential for making the text stand out more. Emojis are a great way to draw in someone’s attention and have them read your captions, which can then lead them to your services or even your website. Emojis also make your content easier to scan and can help guide your audience through the text, helping readers digest your message quickly. You only get one chance to get your audience’s attention, and including a few emojis in your caption is a great way to increase the odds of getting someone to look at your post.ย
Emojis are also a great way to add personality to your posts. They can make your brand more fun and convey emotion, tone, sarcasm, and excitement in a way that text alone can’t. ๐ They also help make the message of your post clear. People also appreciate humor; emojis are a great way to show people your fun personality. Audiences are becoming more drawn to brands that showcase their personality. People like to feel connected and see the humanity behind the business, and using emojis can help with this.ย
Before we discuss how to find the perfect emoji, it’s crucial to recognize that emojis aren’t always appropriate for every business, such as a law firm or bank, which can be held to a higher standard of professionalism. Businesses that deal with serious matters must show their clients they are reliable and serious and may not benefit from emojis in their content. Be mindful of what you are putting on social media.ย
How to Use Emojis
When using emojis, it’s essential to use them sparselyโless is more. You don’t want to use too many, or else they can be distracting and take away from the initial message of the post. It’s possible to look fun while still being professional. Try limiting your emojis to one or two per social media post.
Next, determine which emojis fit your brand and style. You don’t want to use random emojis in your social media posts; instead, select emojis that supplement the work you share. Use emojis that relate to your copy and what you post about. If you are a jewelry company, try using the diamond, sparkle, and ring emoji. If you share straightforward content and want to convey a serious tone, using arrows โฌ๏ธโฌ๏ธโฌ ๏ธ versus a thumbs up or pointing ๐๐๐ emoji may offer a more refined look.
Another reason emojis are so great is they help your audience visualize your brand or service. Emojis are universal, meaning most people usually understand the meaning behind the little images. Most people will know that a hamburger ๐ emoji represents food. This means it is easy to convey emotions, actions, and feelings. You can tell a story with just a few emojis. For example, if you are a restaurant, use food emojis to help customers visualize your menu. If you are promoting your new business merch, you could use a hat or shirt to make it more fun.ย
Conclusion
If youโre still unsure about incorporating emojis into your social media strategy, Skol Marketing is here to help! Whether you need advice on selecting the right emojis or improving your social media strategy, we’re here to guide you. Reach out to Skol Marketing today, and let’s take your social media presence to the next level. Emojis included! Skol! ๐
