With the news that Google My Business (GMB) has been rebranded as Google Business Profile, you may find some of the updates helpful. There are two ways that businesses are encouraged to manage their profiles: on Search or from Maps.
At some point in 2022, the Google My Business app is set to end operation in a move to promote an enhanced service via Search and Maps for current and future business users. However, there are also several new features rolling out as part of the update.
Additional Editing Options from Search
Editing from search is an earlier feature that has gained some added features with the rebranded Google Business Profile. As well as providing the ability to complete verification from Search, users can address several other potential issues.
One of the main benefits for businesses is the ability to edit what is seen in search results. For a quick update of business hours, review maintenance, change of address, or phone number, this method is simple and easy.
Additionally, new Google Business Profiles set up are currently able to be set up via the Search and Map options. This includes the ability to check if the profile has become publically visible upon completion of setup.
Google Business Profile for SEO
Claiming and optimizing your Google Business Profile is a key step in achieving a higher rank for your business or organization. Unfortunately, one of the challenges that businesses have traditionally faced is completing basic setup but not optimizing or maintaining information.
A business that has a publically visible and confirmed profile on Google is considered 2.7 times more reputable. In addition, as all your business details are easily accessible, benefits such as more clicks and visits to your physical location also increase.
Optimizing a Google Business Profile also allows for more accurate tracking and comparison of stats, including CPCs, CTR, bounce rate, and any industry-specific KPIs you wish to analyze.
It is important to maintain your Google Business Profile even if SEO does not play a major role in your business approach. This is because other users, including Google, can change details that could impact your online engagement or visits to physical premises.
Optimizing GBP & Google Guidelines
Staying within Google’s acceptable guidelines and rules is crucial when setting up or optimizing a Google Business Profile. Finding yourself in violation of T&Cs will affect the online visibility of your business or organization and then lead to a loss in revenue or engagement.
If you need help setting up or optimizing a Google Business Profile, reach out to Skol Marketing today.
