Remember the old signpost websites of the early Internet days? A simple page that resembled a highway billboard – static, basic, and with no functionality. Indeed, in those days, a signpost on the Internet highway was all businesses needed. Jump forward into this era, and Internet users are much more sophisticated and discerning. User experience (UX) is now the defining factor that keeps users on your website – or causes them to keep searching.
What Makes an Effective UX?
Too many businesses (with the help of inexperienced marketing firms) spend loads of capital and time on elaborate marketing campaigns, all driving users to a sad web page. Limited functionality, boring design, and ambiguous calls to action leave users confused. They quickly click away and opportunity is lost – and all that money and time on your campaign is wasted.
Creating an effective UX that leads to a greater number of conversions demands more. A great marketing campaign must lead to an even greater user experience at your website to captivate your audience.
- Your marketing campaign must entice the right user at the right time and compel them to click through to your website.
- Your website UX must convince the user to stay (“I’ve found the right place”) and take the desired action (“I need this product/service to solve my problem”).
How does your website UX do that? What are the essential elements you need?
Specific User Paths
Do users know how to find the information they need on your website? How do you cater specifically to B2B, B2C, commercial, residential, product seekers, and service seekers? A superior UX includes user paths that direct specific types of users to the correct area easily and quickly.
Compelling Calls to Action
Specific content breeds specific actions. Your site users should know what action is needed and how to take that action. Vague insinuations about what you can do only result in confusion and lost conversions. Tell users what action you want them to take and make it simple.
Modern Design & Functionality
Modern design has become minimalistic in recent years, but the content is still king, for both users and Google. Direct users to specific areas that cater to their problems and offer solutions, with clear, clean design, valuable information, and quick functionality.
Increase Conversions with Skol Marketing
In today’s online marketplace, a superior website UX is the bridge that connects your marketing campaigns to greater conversions. Skol Marketing is on the leading edge of modern, effective, and affordable website design and digital marketing. Contact us today and ask for a UX audit of your existing website.
