Social Media Management

No longer are social media platforms there just to share family pictures, get in touch with old high school classmates, and keep in touch with friends. Businesses have figured out the importance of social media in finding new customers and keeping in touch with existing clients.  Consider this; every business knows it’s easier to keep an existing client than it is to find a new one.  Businesses also know it’s easy to keep existing customers coming back by staying on top of mind.  Social media has made this easier than ever before.  When your client “likes” your Facebook page or connects with you on LinkedIn, your frequent, relevant, and engaging posts remind them every single time of their experience with you.  In other words, you can use social media as a way to advertise to people that already know, like, and trust you!

Social media helps you find new customers by opening up your existing clients’ network of friends, family, and colleagues to you.  If a prospect sees someone they trust and respect interacting with you via Facebook, they’ll automatically head to your page to check you out.  Perhaps they’ll like your page and perhaps they won’t. Either way, whenever your client interacts with you on your page, that prospect will see it.  You’ll then be on top of their minds and guess whom they’ll think of when a need arises that you can fill?  After their experience with you, they’ll “like” your page, exposing your business to their network, and so on, and so on!

Social Media is a newer online frontier, especially for businesses.  Skol Marketing is here to guide you through it.  Whether you need help with a social media marketing strategy or help with setting up your platforms, Skol Marketing can help you implement Facebook, LinkedIn, Twitter, and Google+ to help you better connect your business with your followers.