SEO

SEO That Drives Traffic and Conversions.

Helping Your Website Get Found

Google and other search engines are vital to your success as a local business – plain and simple, Google is how your business gets discovered. But when was the last time you went past the first page for any search result? We bet it isn’t often! That’s why it’s so crucial that your website is optimized to get in front of as many eyes as possible.

We know that your website is the foundation for effective search engine optimization, and we’re dedicated to getting the fundamentals right first and foremost. You have the important work of running a business to deal with, so let us handle all the technical stuff that makes your website look good to Google.

Why Skol Marketing?

Local SEO is how your customers find your business – and local SEO services help you capture that business most effectively. Skol Marketing believes that search engine optimization isn’t a “set and forget” service. You need an SEO agency that’s accountable to your business and thinks creatively to reach your goals. We’ll set you up with an effective, search engine optimized website, and track the data to keep your pages at the top of the results.

Build

A strong foundation helps search users find your website

Track

Follow good data, and good data will follow

Manage & Optimize

The algorithm is always adapting – we make sure your web presence is keeping up

Make Google Work For You

Skol Marketing was started by two guys from Google – and we use that expertise every day to help businesses across the Twin Cities stay on top of all the algorithm changes (and stay on the top of the search results). Our team understands that SEO optimization is about making Google look good – and we know all the tips, techniques, and tools to keep your business in front of potential customers on that all-important Page 1.

Got Questions?

We believe that SEO strategy is like having a long-term business relationship with Google – when you show Google the value of your business to their search users, it responds by rewarding you with higher rankings. Like building any quality relationship, results don’t happen overnight, but you’ll be thankful you put in the effort when you see your page ranking higher in search results, bringing in higher-quality leads, and converting leads more effectively into paying customers. If done effectively, smart SEO practices should start showing preliminary results within a few months – and significant results within the first year.

SEO is short for Search Engine Optimization, which is the process of setting up your website so that it gets ranked as high as possible in search results – whether on Google or another search platform. This can involve targeting keywords, updating metadata, improving site performance, and tons of other tools and techniques to show Google’s algorithm that you’re a reliable, valuable business partner and worth ranking above other websites. When done effectively, SEO optimization can give your website a massive increase in not just overall traffic, but in relevant visitors that are likely to become good customers for your business.

SEO is an investment, in terms of both time and money. And while we can’t tell you how to allocate your budget, if your business isn’t investing in SEO, you’re leaving money on the table – especially if your company relies heavily on search traffic to bring in customers, like local businesses, home services, restaurants, and more.

Search engine optimization is a nuanced, sometimes difficult process – and it’s easy to waste time and money trying to do it yourself or working with an ineffective SEO agency. That’s why you need local SEO services that are experienced, know Google and other search engines like the back of their hand, and can show proven results – like Skol Marketing.

It’s never too late to improve your ranking on Google Search. It feels overwhelming at first, but with smart SEO services, it’s not impossible – far from it! The best way to improve your ranking on Google Search is by starting with a strong, informative, and attractive website as your foundation, then optimizing it for the keywords that your potential customers are searching for most frequently. Once you’ve got the basics down, then it’s just a matter of continuing to update your site with relevant content that shows Google how much their users will benefit.

Search engine optimization may be a major part of your website’s success, and if you aren’t putting some focus on it, you’re missing out on potential business – but it’s not the only part. SEO, paid search ads, social media content, and more all play an instrumental part in attracting high-quality leads to your business. And an experienced, dedicated SEO agency is the conductor that ensures all the instruments in your digital marketing strategy are playing in unison.

If you’re asking this question in the first place, give yourself a pat on the back – keeping your website updated with new content at all is one of the best ways to position yourself at the top of Google Search results. When making new website content SEO-friendly, ask yourself three questions:

  1. Is this content useful? Will search users learn something, or come away with an answer to a question they have?
  2. Is this content relevant? Does it align with what people are searching for, in a way that will get them to click in and learn more?
  3. Is this content enjoyable? Would you – as a human being – like the experience of reading this content, or does it just feel like algorithmic slop?

If you keep these questions in the back of your head, you’ll be producing SEO-friendly content in no time!

Backlinks are links on other websites that link back (hence the name!) to your website. Backlinks not only give opportunities to drive traffic naturally, but more importantly, they’re a sign to search engine algorithms that your website is trustworthy, notable, and useful – and therefore worth showing high up in that engine’s search results. Backlinks are a powerful tool for search engine optimization, and your site should strive to have as many quality backlinks as possible!

There are a lot of sketchy websites claiming to give you instant backlinks, but don’t be fooled into giving scammers your money – modern search engines can tell the difference between “real,” high-quality backlinks and bogus, pay-to-play garbage. Instead, work with a trustworthy SEO agency to create insightful and relevant content, foster your business relationships, and prove that your website is useful to your target audience.

Think of a website that you love. If the links they provide in their content are to trusted sources, you’d be more likely to trust the content itself, right? Well, search engines work the same way: by linking to trusted, high-value websites from your own pages (called “outbound links”), search engines are more likely to identify your website as trustworthy itself.

But not all links are outbound – internal links are just as important to search engine optimization. Most search engines index content to create a “map” of the internet, and you can think of every link like a “street” between different pages. If there’s no street (link) between pages, a search engine is unlikely to know that page even exists! This is why it’s so beneficial to link between different pages of your own website, because then search engines will have a full map’s worth of pages to recommend!

If you haven’t noticed, AI has now become a major part of search engine results – and that means SEO services need to adapt to this new technology and how it seeks, creates, and displays answers to users’ queries. For many SEO agencies, this means putting less emphasis on traditional keywords, instead focusing on natural language that allows AI to gauge and match the intention of search users. Simultaneously, search users are asking more question-based inquiries, which give AI learning algorithms more context to provide better answers. This means that SEO is continuing to move in the direction of content that’s more human, addresses questions in the “natural voice,” and feels less manufactured than ever before.

Getting a high ranking in Google search results may seem like a guessing game, but SEO experts know that learning the system isn’t impossible. Google’s algorithm famously takes into account over 200 different factors when determining how to rank websites in its search results – it looks at everything from the number and quality of backlinks, to site speed, metadata, keyword integration, and more.

But fundamentally, earning a high ranking means thinking of your website as being in a business relationship with Google. If your website helps Google maintain its reputation for being the most useful and trustworthy search engine, Google will rank you highly in return. That means delivering reliable, relevant, up-to-date content on a website that’s attractive, responsive, and easy to use – no matter the device you’re on.

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