Digital Marketing Strategy

Maximizing Your Digital Potential.

Your Brand’s Digital North Star

Without a strong digital marketing strategy, your efforts can feel like throwing spaghetti at a wall. How do I know my digital marketing is working? Is my digital program any good? How do all the digital platforms work together?

From paid ads to SEO to social media marketing, every part of digital marketing has its own nuances and best practices. Your digital marketing strategy is how you tie all of them together – so don’t skip an opportunity to get your brand pointed in the direction of its goals!

Why Skol Marketing?

The Skol Marketing story is simple: we’re run by two guys from Google who’ve built a digital marketing agency that works. You need digital marketing services based on first-hand knowledge – and we haven’t just kept up with the blogs; we’ve lived that world. Our team believes in focused expertise, accountability to your goals, and a commitment to learning and growing alongside your business. With Skol Marketing, you’re getting a local Minneapolis marketing agency with the experience to help take your business to that next level.

Playbook

Planning the right moves for maximum impact

Execute

We work with you to turn your strategy into reality – and keep you moving towards your goals

Your strategy – in our hands, or yours

Adapt

Digital strategy that changes and grows with your business

Digital Strategy that Works With You, For You

Every business needs a little outside help sometimes, especially with something as complex as digital marketing strategy. We know you might be a local business looking for a digital marketing agency in Minneapolis to run your whole digital strategy, or you’re a growing company with an internal team that needs some outside support to meet your goals – and we’re here to help you get there. At Skol Marketing, our passion is working with you and your team to strategize, implement, and improve your digital marketing to maximize your growth and success.

Got Questions?

The biggest difference between digital and offline marketing is that digital marketing offers so much more data to play with! In the past, offline marketing efforts have always been very hard to track – unless you were surveying customers or tracking coupons, it was often nearly impossible to find hard numbers that tied directly to your marketing strategy.

However, in the modern digital age, marketing is far more data-driven than ever before. For example, we can track search users as they Google a question, click on a link, and make a purchase – never before have we had so much power to see a customer’s full journey. Digital marketing is also far more nimble. Rather than being locked into a years-long ad contract or having to work through thousands of printed flyers, businesses can adjust digital campaigns every day at the click of a button.

Often digital and offline marketing are often positioned as in competition – but we believe they should always work together. Our digital world is now fully integrated into our “real” world, and vice versa, and most offline campaigns directly point people to your online web presence. Your digital and offline campaigns should work in conjunction to build awareness and drive conversions for your business.

Unequivocally yes! The buying process is predominantly digital nowadays, with an overwhelming majority of customers researching products online before making a purchasing decision – and that means your brand needs to have a defined online presence to stay competitive. Even your local corner store does better with a Google Business Profile that helps them show up on Google Maps!

The best way you can build your online presence is by starting with a clear digital marketing strategy. At Skol Marketing, our team of experts will meet with you to identify your goals, your brand values, and your current practices – and build a comprehensive digital marketing plan that helps you work towards those goals as effectively as possible.

Digital marketing is fundamentally bringing your brand and your offerings online to reach targeted audiences that can convert into customers. To meet this end, digital marketing can encompass a wide variety of techniques and strategies that include (but are not limited to!): Website development, search engine optimization (SEO), social media management, social media advertising, paid search engine advertising, and more.

If that list has your head spinning, schedule a meeting with Skol Marketing. We’re a Minneapolis-based digital marketing agency started by former Google employees who know all the ins and outs of every aspect of the digital world. But we aren’t just experts; we’re also your partner: we’ll work alongside you to do what’s best for your business, show you exactly what we’re doing and why, and stay accountable to meeting your marketing goals.

We strongly believe that you need an effective digital marketing strategy, and that this strategy should work side-by-side with your traditional marketing efforts in order to create the best outcomes for your business.

No matter what type of organization you run, you need to use every tool in your arsenal to meet your goals and grow your business – and we’re here to support you. Contact Skol Marketing today to set up a meeting and see how our digital marketing services can be the perfect partner alongside your traditional marketing efforts to help take your business to the next level.

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