When it comes to expediting your small business’s success and growth, there are a number of digital marketing strategies that should be used in conjunction to make this happen. One of these important routes is Search Engine Marketing (SEM) & Pay-Per-Click (PPC) methods. When used in harmony with organic search engine optimization strategies, social media management, and other marketing channels, search engine marketing & pay-per-click can be a very powerful tool used to leverage Google search results in your favor.

Why Add SEM & PPC to Your Marketing Plan?

Although search engine marketing & pay-per-click is not as long-term as its organic counterpart (search engine optimization), there are plenty of selling points as to why you should invest some of your marketing dollars toward this strategy. Here are a few: 

  1. Trackability: A major benefit of running search engine marketing & pay-per-click via Google Ads is that you’ll be able to see how well your ads are performing through the Google Analytics tool. Here you’ll be able to view everything from clicks, impressions, conversions, and other data relating to the ads that you have running for your small business. Regardless of the campaign that you are marketing, there will be actionable data and statistics readily available for review.
  2. Quick Entry: Jumping into search engine marketing & pay-per-click is a great way to catch up to your competitors. Search engine optimization takes far longer to develop substantial results, whereas search engine marketing & pay-per-click allows your small business to boost its online presence without going through the time and rigamarole of establishing your brand awareness via organic marketing efforts. Think of search engine marketing & pay-per-click as a way to cast a wide net over prospects and customers without needing to do a whole lot on your end.
  3. Control: Another benefit of search engine marketing & pay-per-click is that it gives your small business control over the messaging, the audience, the keywords, and of course, the amount you spend. On top of this, Google Ads gives you the ability to make any changes or quick edits while your ads are running in order to test out different voices, keywords, CTAs, etc. For many small businesses on a tight budget, this luxury of having complete control over your advertisements certainly makes the price tag a little more enticing