Titus Contracting / Scott Rajavuori
Titus Contracting is a reputable remodeling contractor that has served homes and commercial businesses in the Twin Cities area for 15 years (with over 60 years combined ownership experience). Built on the foundation of honesty, integrity, faith, quality, and pride, Titus Contracting strives for trusting, long-lasting relationships with clients while constructing quality features that last just as long.
The Challenge: Making the Most of a Marketing Budget
In an effort to increase leads and traffic to their website, Titus began their digital marketing endeavors by adding social media ads, Google ads, and blog posting to their marketing repertoire. The plan was simple: more content, more traction. However, after months of seeing underwhelming results from their ad spend, Titus went back to the drawing board before seeking out Skol Marketing to help maximize their digital marketing ROI.
A few handshakes and an onboarding meeting later and Skol Marketing began digging deeper into Titus’s digital marketing inefficiencies, formulating a strategy that would make the most of Titus Contracting’s marketing budget and resources.
The Solution: Staying Simple and Consistent
With Titus’s busy season on the horizon, we knew we had to get the ball rolling as quickly as possible. The goal was to create an SEM ad campaign that not only broadcasted their services to the right audience but did so using effective and consistent brand language. To meet this objective, the Skol team went straight to work, putting together a shiny, new batch of keywords, landing pages, and custom ads that would be pushed on Google and various social channels.
The strategy went exactly as planned. Not only did the new SEM ads generate a significant boost to Titus’s website traffic and leads, but they set the foundation for further digital marketing growth, giving them a head start over many of their competitors online. Within the past three months, Titus Contracting has seen nearly triple the number of leads they’ve seen from previous efforts and have optimized their marketing budget with help from their friends here at Skol Marketing.
Titus Contracting’s president, Scott Rajavuori, expressed his appreciation for the work that Skol accomplished, stating, “Skol took over the project very fast, kept things moving seamlessly, covered all the bases, and led to a huge uptick in our overall leads.” Outside of the workplace, Scott Rajavuori is a philanthropist who prides himself on taking bad things and making them really good. It was only fair for Skol Marketing to do the same for Titus’s digital marketing efforts. We’re looking forward to continuing our business relationship with Scott Rajavuori and his team over at Titus Contracting in Burnsville, MN.