Rapid Key Recovery is a locally owned and operated locksmith company that has been doing business in St. Louis Park and the surrounding areas for over 25 years. Since 1990, Rapid Key Recovery has dedicated themselves to building mutual trusting relationships with their customers by being prompt, professional, and courteous.
The Challenge: Extend Outreach by Renovating an Outdated Website
After years of success serving their local community, Rapid Key Recovery started itching for new business opportunities outside the city walls they knew so well. Recognizing their potential for growth, they began their new endeavor of becoming the first and best choice locksmith in the Twin Cities Metro Area.
However, given their highly competitive market in conjunction with their long-outdated website, Rapid Key knew there was no way of tackling this undertaking alone. They needed to rank higher online. But how? This question led Rapid Key Recovery to Skol Marketing, which sure enough, opened a new door of opportunity for expanding their reach on the web.
The Solution: Positioning is Key
Given Rapid Key’s mission of building mutual trust with their customers, we began our efforts by drawing up a new website that spoke to both their credibility and reliability. After spending time identifying their clientele and ways to position themselves in their specific marketplace, we returned to the drawing board, building a comprehensive Search Engine Marketing (SEM) strategy that would unlock their full potential as a local, trusted business.
With a shiny, new website launched and a newfound target audience identified, we then started executing our SEM strategy by diving deep into Search Engine Optimization through keyword research and implementation. The results were uncanny—working exactly the way we intended them to. Not only were they starting to rank higher in their online marketplace, but they were also seeing an influx of new business across the entire Twin Cities Metro area. It was the Cinderella story we were hoping for, and one that thoroughly exceeded their expectations.
