Myslajek Kemp & Spencer
Myslajek Kemp & Spencer (MKS) is a public accounting and consulting firm committed to delivering innovative tax and accounting solutions with an emphasis on client satisfaction. Since 1992, MKS has continued to grow its footprint in Minnesota, becoming a trustworthy and recognizable name in the tax and accounting industry.
The Challenge: Further Client Satisfaction with a User-Friendly Website
Boasting a wide range of tailored services and a reputation for unparalleled customer service, MKS started their business venture on a fast track to success. However, as the digital age began to unfold and evolve—and marketing along with it—MKS came to the realization that their current website was in need of a thorough audit.
Given their passion for cultivating client relationships, MKS deemed that a more user-friendly, aesthetically pleasing website was a surefire way of preserving their reputation amid the evolving digital age. The only question was how? Enter Skol Marketing stage left.
The Solution: Factoring In Aesthetic and Accessibility
After connecting with our newfound friends at MKS, we agreed that a website refresh was in order. Not only were they due for a visual upgrade, but also one that would allow them to interact with their clients more effectively—and vice versa.
That said, following our own due diligence researching their market—identifying competitors and getting a better understanding of the day-to-day communications that happen behind the scenes—we began developing a solution to their roadblocks. By revamping the aesthetics of their user interface while keeping it simple and easy to navigate, we were able to create a user-friendly website that not only appealed to the promises of their brand, but gave them an easier way to foster meaningful relationships with their clients.