Apex Personal Training
Apex is a unique personal training facility that provides custom-tailored workouts and fitness programs to its diverse clientele. Since 2011, Apex continues its pursuit of bringing the “personal” back into personal training through one-on-one physical therapy and custom group training sessions.
The Challenge: Expand Online Presence with Digital Marketing
Established in 2011 as a one-on-one training center, Apex hit the ground running—progressing from five clients to over 50 in just the first couple of months. However, as their customer base continued to grow, the need to develop a more efficient training strategy was next on the docket.
After time spent perfecting their distinctive group training model, Apex realized its capacity to expand even further, reaching out to Skol Marketing about their less-than-sufficient online rankings. And while the contemporary marketing strategy of Search Engine Optimization (SEO) had always been on their radar, there remained skepticism as to whether or not the ROI was really there.
The Solution: SEO, SEO, and More SEO
After connecting with the leaders at Apex—getting a better understanding of what they do and who they serve—we took to the workbench, developing an online marketing strategy that would position them as a recognizable thought-leader in their marketplace.
Our main focus was giving their website a fresh, clean look while interlacing a variety of location and service-based keywords into their content. Once the wheels started turning, we dug even deeper into Search Engine Marketing (SEM), adding keyword-rich blogs, social media channels, and other organic marketing strategies to their repertoire. After our initial work was done, Apex’s skepticism turned into results as their rankings skyrocketed and Apex realized how effective SEO worked for their business.