Are you getting real ROI from LinkedIn — or just logging in and hoping something sticks?

This workshop is for professionals who want to get more from LinkedIn: more visibility, more meaningful engagement, and more results. Whether you’re building a brand, generating leads, or staying connected to your network, this session will show you how to turn time on LinkedIn into measurable value.

Led by Ben Theis of Skol Marketing, you’ll learn how to:

• Use key features like Creator Mode, business page invites, and voice messaging to stand out
• Improve your post performance with the first-90-minute rule and the 3-2-1 content formula
• Identify the right posting times, techniques, and tools to grow your reach
• Apply five proven strategies most professionals miss — and see stronger engagement from the right audience

This is about practical, repeatable actions that drive ROI — not just likes.

Presented by: Ben Theis of Skol Marketing

Ben Theis founded Skol Marketing to support local businesses after realizing the digital marketing industry’s lack of options for small businesses and nonprofits during his time as a Local Partnership Manager at Google. With expertise in digital marketing and SEO, he set out to help small businesses navigate the complex digital landscape. In 2012, Ben left the corporate world to start Skol Marketing, focusing on educating and assisting small businesses to grow through SEO, SEM, social media, and website development.

Outside of work, Ben enjoys being a Minnesota Vikings fan, exploring dry-rub chicken wings, visiting breweries with his wife Emily, and spending time with his two pugs, Rigby & Mango, and his pet pig, Skolie.