Harnessing the power of social media is one of the best ways to build your brand, but it can also be one of the most challenging. When your business is thrown into the mix with every other brand in your industry in the digital marketplace, how do you get your audience to follow your social media platforms and stay engaged? Winning the social media customer engagement game is much more complex than just posting to your pages โ you need a strategy that will entice your audience to keep them coming back for more.
Tips for Engaging Your Audience on Social Media
What does it take to build a social media following for your business? You need to know your audience and find a way to connect with them. This is a challenge, but it is achievable when you know the right tools to use to get noticed in the sea of social media. Here are a few tips on achieving an engaging social media campaign that creates loyal followers and attracts new customers to your pages:
- Post relevant and enticing topics. You do not always need to have original content for your social media posts, but you do need topics that are relevant and enticing to your readers. Use the trending topics to spike interest and share content that is already being used to keep your followers engaged.
- Interact with your followers. You cannot have one-way engagement; that is not how โengagementโ works. It is important to converse with your followers and recognize them periodically, whether you do it yourself or your social media manager does it for you.
- Know your audience. Who are you trying to reach? Knowing your target audience is crucial for what and even when you post on social media. Understanding what topics are relatable and provoking and when your audience is most likely to be reached are key components to successful social media engagement.
- Be bold and bright to be noticed. Social media is all about visual recognition. The colors, images, emojis, and font you use all make an impression. Be bright and bold with your visual effects to get noticed.
Creating engaging social media pages on Facebook, Instagram, Twitter and other platforms takes effort, but it is worth the investment of time and resources. Let our team at Skol Marketing help devise a social media marketing strategy; we have experts that can manage your social media to get the best results. Contact us at 612.787.SKOL (7565) or info@skolmarketing.com to learn more about improving your social media engagement for increased awareness for your business.
