If you are a brick and mortar business, Pokémon Go may just be your next best marketing opportunity! Pokémon Go is the newest craze to hit the app world. Teenagers, families, and even older people all have gotten into this new phenomenon. If you make strategic use of its features, you can see your business skyrocket as well. The key is to understand the game and its players, and then you can morph your new understanding into valuable dollars and cents.
Social Media Lures
Pokémon Go is closely linked with social media, as many apps are. That being said, if you are catering to the clientele that is playing Pokémon Go, you should be actively involved in social media as well. You are likely catching up with your customer base through places like Facebook, Twitter, and Instagram, to name a few. The next obvious step would be to utilize your already focused social media marketing platform to lure your customers in while they look for Pokémon. Some great examples of this theory in action include: hosting a Poké Hunt, in which you broadcast on social media that your store location will be the beginning and end point of a hunt for Pokémon in the general area. This will bring players from all over to your business to help one another find the elusive Pokémon. Another option is to utilize social media to inform players that you will offer discounts based on the number of Pokémon captured in your vicinity by their lures.
Setting Lures in Pokémon Go
Another great way to get in the game is to set your own lures. Pokémon are caught by lures set by players. These lures cost about 100 Poké Coins, which equates to $1.49. So, for $24 you can set eight hours’ worth of lure modules that attract customers to your business. Once they are in your establishment and collecting Pokémon, they may stay for quite a while, perhaps eating food or drinking coffee. This type of marketing idea works best for coffee shops and restaurants, where people are encouraged to hang out for longer than a few minutes.
While it is unknown if Pokémon Go will only be a fad that will fade in a few months or perhaps sustain a longer life, there is nothing stopping a business from grabbing ahold of that fad and joining the game. The costs associated with bringing in the customers are so minimal; you would spend more on typical advertising than joining in the fun. Not to mention, the word of mouth that goes along with playing the game is priceless for your business.
To learn more about using this newest technological craze to boost your business, contact the experts at Skol Marketing at (612) 787-7565. Their marketing experts will help you set up the lures you require and create and manage the social media campaign. This campaign can help you attract customers and keep in contact with them through each new Internet fad that comes along.
