Are you a business owner who wants to use digital marketing to take your business to the next level? Then you surely wouldnโt want to miss the 2015 Digital Marketing Secrets Conference on Tuesday, October 20, 2015 from 9:00 am to 3:00 pm. I, Ben Theis, will be one of the guest speakers. I will be talking about mobile marketing and how it can significantly improve your lead generation strategy and boost sales. Together with other digital marketing experts, I will teach you everything you need to know to get startedโfrom the basics to secret strategies you should utilize to stay ahead of the competition.
Mobile marketing involves any strategy to promote products or services on a mobile device such as smartphones and tablets. Back in the day, this field is limited to SMS and MMS marketing. But times have changed, especially with the rapid surge in popularity of handheld devices in the past few years. Smartphones have become such an integral part of peopleโs everyday lives, allowing them to access information anytime and anywhere they want. The following are some of the key points I will discuss about mobile marketing and why you should try them all to determine what works best for your business.
1. SMS Marketing
Many people think that SMS marketing no longer works. This method was extremely popular during the early 2000s, particularly in Europe and Asia. Back then, it was common for companies to gather mobile phone numbers and promote their business via SMS. Many business owners get surprised when I say that SMS marketing can still prove to be a real difference maker. Studies show that text messages are read within four minutes after being sent, which means it is an excellent way to deliver promotional content quickly.
2. Push Notifications
The advent of the iPhone back in 2007 also introduced the world to push notifications. Basically, these are notifications shown on top of the screen of mobile devices. These became even more popular with the rise of the Android operating system. Push notifications allow app developers to communicate with their users in a relatively non-obtrusive way. It can prove to be very cost-effective especially in the long run.
3. App-based Marketing
With the enormous popularity of smartphones comes the outpouring of mobile apps. Business owners take advantage of this by creating an app for their business or joining mobile advertising networks to market to the millions of people who use apps every single day. These networks use sophisticated technology that enables them to target specific market groups. This, in turn, allows advertisers to promote only to those who are truly interested in their business, improving the visibility and convertibility of the ads.
4. Mobile Web Marketing
This method highlights the importance of optimizing your marketing campaigns on major mobile content providers. I will teach you the importance of trying out different ad formats, using mobile analytics tools, and creating a mobile-friendly website. Having a mobile responsive website can boost conversion rates immensely and improve user experience of mobile visitors as well.
5. Mobile Search Engine Optimization
Many webmasters think that mobile SEO shouldnโt be too much of a concern since the strategies to be used are basically the same as regular SEO. However, it is important to note that mobile searches have already surpassed desktop searches. Google has also released their mobile-friendly algorithm recently, which favors sites optimized for mobile devices. Ignoring mobile SEO is simply a huge mistake. Aside from boosting your rankings in the search engines, mobile SEO is also vital in improving user experience and important site metrics such as time on page and bounce rates.
This is just a glimpse of what you will learn in the 2015 Digital Marketing Secrets Conference. If you want to master the ropes of digital marketing, make sure to visit our official website and register now.ย www.dmsmn.com
