As a business owner, there’s a pretty good chance you’ve received a phone call from “Google” saying something along the lines of “This is so-and-so from Google…your business listing is in jeopardy of not appearing anymore…for a fee of…we’ll make sure your business stays in Google search results..”. Unfortunately, a majority of these calls are not from Google, they’re a scam.
The Difference Between Google Calls and Scam Calls
Google has outlined very clearly the difference between a Google update call and a scam. Google employees will call you to verify your business listing and Google Maps listing. However, it will be a live person, not a robotic voice or robocall. While Google is in the business of providing search results, a representative will not charge a fee for the inclusion of your business in Google My Business or Google Search. Moreover, Google does not promise that inclusion of correct information will improve your SEO. They certainly will not offer to manage your business profile for you, and they will never ask for a verification code or password. If any of this sounds like your recent or next “Google” phone call, hang up immediately as you are being scammed.
How to Improve Your SEO
This is not to say that having an updated Google My Business profile is not beneficial. This is part of the algorithm that helps improve your search engine rankings. However, it is only a small part. The truth is, there is a lot of expertise that goes into making sure your website is successful. Skol Marketing can help you keep your business in the public eye on Google and other search engines through our expert web management and SEO services. First, we pay attention to the ways in which Google changes their search engine algorithms and then adjust your website and all associated internet listings, accordingly. Also, we manage your accounts to ensure that all of your data is up to date and consistent with the rules of search engine optimization. In addition, we can help create your social media platforms, connect them to your website, and manage your marketing campaign. We also can provide current information and boost your internet presence both organically, and through paid advertising, as needed.
Google is not an enigma. It can be understood, and its algorithms can be followed. However, it is not something that most people understand, nor have the time for which to adjust. It is constantly changing to make sure that you and your website are changing as well. This keeps content active as opposed to stagnate and forcing the business owner to interact with his or her client base. If you are ready to allow Google to work for you, contact the website experts at Skol Marketing at 612.787.7565.
