In the digital world we live in, customers are relying more and more on email addresses to connect with the businesses they work with. And, although simply having an email address is very important, ensuring that your email is professional can be even more important. However, the number of business owners who still utilize a common domain, such as yourbusiness@gmail.com, is astounding. These business owners are losing valuable marketing potential because they are worried about saving a few pennies. Maintaining a professional email address is essential for your company’s success and here’s why:
You Are a Professional
Consumers are wary of fraudsters, especially since every other news article is about a “business proprietor” who defrauded people out of their hard-earned money. As a business owner, it is your responsibility to prove you are a trustworthy professional, as opposed to a fly-by-night company that will disappear as quickly as it appeared. A professional email address is one tool that can help you achieve this level of trust. Companies displaying consistency between their business name, their domain name, and their contact details appear as though they want to be easily found and contacted. This makes them more trustworthy than any competitor who is not consistent in all of their materials.
Valuable Marketing Opportunity for Less than a Cup of Coffee a Day
Aside from portraying your professionalism through a business email address, you are allowing your contact information to market for you. Purchasing a domain name and attaching your email to this name is very inexpensive. However, the payoff is invaluable. By simply adding your email address to content, your business card, or online content, you are advertising the name of your business and increasing your SEO. As a result of this savvy business move, you will be found more easily by those looking for your company or your services.
No Longer Lost in Spam
A generic email address is not considered trustworthy. Therefore, the emails associated with that type of email address will likely get blocked by many spam filters. Having a business email address will help you avoid the Spam Black hole. Your email address can be verified as a business; therefore, it appears more trustworthy. Spam is about protecting people from unwanted, unsolicited, and potentially dangerous emails. If the email address is associated with a business domain, it will be more likely to appear as though it is wanted, solicited, and safe content.
If you are still using a generic email domain for your business email address, it is time to make the change. Transitioning to a business email address can be seamless and very inexpensive. Contact the experts at Skol Marketing at 612-787-7565. We will help you start the process and ensure that your new email address is working for your business. In addition, Skol helps you keep the costs down even more by utilizing our connections through Google Apps/G Suite!
