Blogging has become an expected part of business advertising. Websites are designed with blogs often included as an added page for potential clients to view. However, blogging is more than just an expected piece of marketing. ย A well-crafted blog can be the backbone of your marketing campaign, allowing your small business to stand out from the crowd. While large businesses have entire departments dedicated to updating blogs and social media for their corporate conglomerate, a small business must make the time or employ a firm to help cultivate their blog campaign. ย Since blogging can be the backbone of your marketing campaign, this is an essential piece that should not be overlooked โ not even for a short period.
SEO Marketing
Blogs are an essential building block to aid in SEO marketing for your business. Small businesses depend on the organic and viral reach of SEO marketing, as it is often much more cost effective for their bottom line. Blogging adds to your search engine optimization (SEO) in several ways. First, it provides new content to your website, allowing Googleโs crawlers to work more efficiently and find your webpage, as opposed to keeping the content stale and stagnant. Additionally, if properly constructed, they provide links to other websites, which is a large part of the newer SEO algorithm. ย Finally, the blog can become wonderful fodder for social media, providing backlinks to your website from places like Facebook, LinkedIn, and Twitter, to name a few. If your blog post goes viral, the traffic back to your website will explode, leaving you with the problem of having to figure out how to handle the increase in business.
Branding
SEO marketing is a key element to blogging; however, branding is even more important. Small businesses do not have the luxury to purchase ball fields or advertise on television, decreasing their potential brand recognition. Blogging allows for a small business to pick up the branding capability online, and create recognition as the go-to business for their products and services. By producing well thought-out blogs on a regular basis, you showcase your expertise in your industry. As people look for information related to your field, you blog will often appear, helping the process of brand recognition. The more an individual sees your name and logo in their searches, the more they will remember who you are and what you do. Furthermore, they will know you as an expert in the industry and feel more confident in utilizing your services. As a result, blogs should be clear and concise with a reputable and trustworthy message and accurate, dependable information. It should set you apart from your competition, while providing resources and information that go beyond the sale. ย If done properly, you form a relationship with your potential customer base, which is key to small business success.
To learn more about blogging and your small business, contact the experts at Skol Marketing at (612) 787-7565. Skol is an industry leader in online branding and blogging. Their experts are ready to help you become the go-to expert in your industry and build your brand.
