When Google + joined the ranks of social media, it had some pretty tough contenders to deal with including Facebook and Twitter. Many people opted out of the Google + options, associating it more with those that are truly involved in the tech industry. However, those people, especially if they owned a business with a website, completely missed the boat. As Google + began to evolve, more and more people recognized its true benefits and began adding it as one of their social media platforms. The true benefit of Google + is its effect on your SEO marketing.
Use It for Social Media and Boost Your SEO
Google + is a social media platform that offers conversation options, sharing options, and hangouts that may include video chat. As a social media platform, it is innovative and exciting, but a bit harder to learn from those that did not grow up in the age of social media. However, many people do not often share their marketing pieces with their Google + contacts. This may sound elementary, but it does not help if you do not use it. Google +1’s boost SEO findings more than any other social media shares. Therefore, it is imperative to add contacts to your Google+ account and share your blog and other news with them through Google +. As they begin to share your posts, you will notice a rise in your SEO. It works better and faster than any other social media site when it comes to your placement in the search engine results. Unlike other platforms, you likely will not garner new interest directly from your Google + posts. However, because of your activity on Google+, you will reach numerous potential customers that do not have any involvement with social media.
It Is Owned by Google
The largest search engine in the world is Google. That is the first place you need to worry about SEO. As it just so happens, Google put together a great and functional social media platform. Since it is run by Google, it only makes sense that any traction a business receives through this social media platform would be IMMEDIATELY picked up by Google and translated into higher rankings for your business. Google + is a direct link to Google for your business- it is almost as effective as placing an ad on Google and including your business information in the Google My Business directory. No other social media platform has that close of a connection to Google to allow a direct link to its servers and spiders.
Google + is not going to be the go-to place for you to chat with your friends and share the latest meme. It is not going to be the platform where you meet new clients and field their questions. It is not even going to be the best source of social media advertising. However, if you are not utilizing Google +, you are missing the largest and most important piece of your social media campaign, which is the ability to increase your SEO. To learn more about how Google can help your business grow and increase your internet placement, contact Skol Marketing.
