Will your business approach lead to a pot of gold at the end of the rainbow? Not if you are relying on luck to get you there. Running a successful business in todayโs world often relies on creating an effective marketing strategy. If you have any level of an online presence, there are a number of deliberate and targeted actions that will help grow your business.ย
SEO โ Long-Term Play
Search Engine Optimization (SEO) is a long-term marketing strategy. Or, at least, it should be. It is essential that you continuously target the keywords and search terms that attract your customers or clients. The process is ever-evolving and requires strategies to be modified and changed accordingly.ย
Effective SEO strategies include competitor analysis, maintenance and targeting a mixture of short- and long-tail keywords. The process takes time but, if carefully planned and executed, can significantly increase traffic from paying customers.ย
PPC Ads โ Short-Term Play
Pay-Per-Click (PPC) ads are effective because they position content specifically targeted towards your potential customers.ย
With Google Ads, you choose the keywords you want your ads to show up for. PPC can start generating revenue immediately and is a good fit for almost any type of business. Whether you want to drive customers to your brick and mortar business, get direct calls from potential customers, sell products and services, raise brand awareness, or drive viewers to specific pages on your website, PPC presents a huge growth opportunity for your business.
Social Media Presence
How strong is your social media game? Flooding every platform with generic, bland posts is not going to improve customer engagement. Social media is about bringing people together and sharing. Let your customers see what you do, and perhaps more importantly, who you are. People buy from other people, so put faces to the names by getting your team involved in social media postings.ย
One of the most underutilized marketing tools on social media is humor. Some of the most engaging posts are those that make people laugh. Your customers could potentially extend the reach of a post to hundreds of others โ simply because they found it funny. Among all those extra engagements, you will pick up new followers, who will bring in more sales.ย
For more tips on online marketing strategies that work, reach out to the team at Skol Marketing today. Happy St. Patrickโs Day!
