AdWords is Google’s pay per click advertising program for businesses wishing to advertise beyond the typical SEO advertising styles. With AdWords, you create categories and ads that become sponsored links and pay for every time a person clicks on your ad to go to your website. However, AdWords is so much more, with features that go above and beyond a simple pay per click option, including Ad Extensions.
What Are They?
AdWords Ad Extensions allow you to add additional landing pages, a telephone number, contact button, location, apps, or offers for your pay per click ad. For instance, without an ad extension, your AdWords ad will land on your home page and simply provide your basic ad. However, with Ad Extensions, you can choose to land on the home page, a services page, your blog, or your contact page, just to name a few. ย You can also choose to add a call button for easy contact from a mobile device, or your phone number and location in addition to your ad. Maybe you have an app or offer you would like to extend. You can utilize an extension to allow for easy access to those special items. They allow you to reach a larger audience through one ad, as opposed to having to create numerous ads with different information to reach a larger audience. As a result of using Ad Extensions you are able to save money while reaching a larger audience while also providing effective information to increase your return on your marketing investment.
How They Work
When creating an AdWords campaign you are often required to set a budget and provide keywords that relate to not only your business, but how people search for you. Keywords are wonderful but only are one piece of the puzzle and they often do not help you to get to the top of the sponsored ads list. Beyond adding to your budget, another way to attract more viewers and even put you on top of sponsored ads is to allow for additional landing pages in your primary ad. This allows you to capture other keywords that you may not think to utilize. For instance, if you are a salon and offer hair extensions in addition to traditional salon services, you may wish to utilize landing page extensions to showcase your business of hair extensions. Or, you may wish to utilize the contact extension so that someone looking for a salon locally can easily call you from your AdWords ad. Location extensions are great for businesses that maintain a brick and mortar location as they allow clients to see where you are and how to reach you without requiring they click on your link and go to your contact page. It makes turning searches into customers easier and more cost effective.
To learn more about the benefits of AdWords Ad Extensions, contact the experts at SKOL Marketing at 612.787.7565. ย Their marketing experts will gladly explain the benefits of AdWords and how to maximize your AdWords budget through the best extensions for your business.
