Social Ads

Boost Engagement, Drive Sales.

Your Brand In Front of the Right People

We’ve all seen countless ads while scrolling through social media, both good and bad.

Ugh, another ad? *Hide*. We all do this every day, but it’s the last thing you want a potential customer to do to your social ads. Great social media ads are engaging, but don’t disrupt our days – and the very best ads often don’t even feel like advertisements at all. But they stick in our heads nonetheless, and when we’re ready to buy, those brands are the ones we remember. Social ads give brands an opportunity to introduce themselves to their target audience and build awareness they might not already have, and your social media agency should understand how to find and connect your business to that audience.

Why Skol Marketing?

If you’ve ever managed your own brand’s social media pages, you know how confusing it can be. “Should I run social media ads?” “How do I create a Facebook ad?” “What the heck is “boosting” a post?” – your head might be spinning! Skol Marketing is a social media marketing agency that’s got your back. We know all the ins and outs of running social media ads, how to structure effective campaigns, and how to read the data. At Skol Marketing, we’re dedicated to creating and maintaining a social media advertising strategy that meets your goals.

Strategy

Target the right people who are interested in your products or services

Action

We make creative content that engages your audiences – so they can turn into customers.

Accountability

Social ad campaigns that adapt to your goals and respect your budget

Adjust, Adapt, Improve

Running a social media ad is just the beginning. Skol Marketing will make sure that your ads are working for you and your business as efficiently as possible – so you get the most for your money. We believe in accountability to your goals, so you can trust that we’ll analyze the data, adjust your social ads to run more effectively, and adapt your strategy to ensure that your brand is reaching the right audience to convert into future customers. That way, when it comes time to buy, you’ll be the first place that comes to mind.

Got Questions?

Whoever you want! Well, okay – it’s not quite that simple. But the power in social media advertising is in the deep well of demographic data that each platform has, meaning you can target specifically those most likely to be interested in your brand. Whether that means getting your posts in front of more followers, retargeting ads to those who have already interacted with your business, or creating demographic profiles that fit likely future buyers, a great social media marketing agency like Skol Marketing will help get your brand in front of the right eyes.

Typically, social media ads are shown “in-stream” – that means that they’re nestled within other posts so that social media users see them with no disruption to their regular scrolling habits. This can mean ads are displayed in a Facebook feed, as Instagram stories, in TikTok’s FYP – really, anywhere users will already be looking.

However, one limitation is that social media ads will only be shown on the platform you’re using to set up the ads – Meta ads stay on Meta platforms, X/Twitter ads do the same, etc. Skol Marketing’s team of local social media advertising experts can help determine which platforms make sense for your business, so you don’t need to worry about spreading yourself too thin.

Most social media advertising operates on one of two types of bidding. The first is PPC (pay-per-click) bidding, where you’re charged based on how many people click on your ad. The second is CPM (cost-per-thousand-impressions) bidding, which is exactly as it sounds – you’re charged based on how many thousands of people see (but not necessarily click on) your ad.

Typically, CPM is used for brand awareness campaigns and uses your budget to get your brand in front of as many people as possible, whereas PPC campaigns will often be more targeted, focusing on actually getting people to your website so you can convert them into customers. When it comes to data tracking, CPM campaigns can be less effective for tracking conversions – whereas PPC campaigns are one of the most trackable forms of marketing.

Both show users your ads based on demographics like age, location, and likely engagement with your brand or your industry, and it can be hard to know exactly when to use each different type of ad. That’s why it’s so important to have a local social media advertising agency that works in your best interest. Skol Marketing will sit down with you and create a social ad strategy that makes the most effective use of your time and budget, so you don’t have to stress about where your money is going.

At Skol Marketing, we firmly believe that it’s important to work towards your success. Our team has years of experience making engaging, effective creative content – including images, video, graphics, text/copy, and more. However, if you have an in-house creative or marketing team, we’re more than happy to work alongside them to provide our expertise in social media advertising and get them in front of the right eyes. Whether you want us to collaborate with your team or if you’d just prefer to hand us the keys and get it all up and running (with your approval of course), Skol Marketing is ready to help build the best social media presence for your business.

Every social media platform has its own distinct demographic of users, as well as its own culture and style. This means that it’s crucial to identify which platforms make the most sense for your business to run its social advertising.

You may be targeting a younger audience on TikTok, or your brand may trade on gorgeous photography and do best on Instagram. Or maybe you’re a B2B business that runs LinkedIn advertisements to get in front of key decision makers! The options can be overwhelming, but an experienced social ad agency like Skol Marketing can help you figure out which platforms will be the most effective for your brand.

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