Social Media Management

Creative strategies for social success

Your Brand
Everywhere it
needs to be.

Social media’s come a long way – it’s so much more powerful than just a place to post cat photos (but also: a great place to post cat photos). Social media platforms are where you introduce your brand to your audience and build the awareness, recognition, and trust to turn followers into customers.

But you’re a savvy business operator, and you know it’s not enough to just be present. Social media marketing is about making effective content that reaches and influences an audience that’s a fit for your business. Because guess what? If you don’t find your audience, your competitors definitely will.

Why Skol Marketing?

At Skol Marketing, we understand that social media management is more than just scheduling posts. If your social media marketing agency doesn’t know every platform inside and out and follow how the landscape is changing every day, what’s it even doing for you? Whether you want to stay closely involved or to just hand us the keys and go, Skol Marketing will make sure that your business is on the right platforms, with the right content, and telling your story to reach your audience every day.

Strategize

Effective social media management isn’t random – a great strategy sees great results

Content

We make social content that drives engagements from your followers

Analyze

Skol Marketing follows the data – and adapts to keep your business growing

Social Content That works – and Keeps Working

A good social media agency does more than just make cool content; they also make sure that your social media strategy is set up to succeed in the long term. If nobody sees your beautiful posts, are they really effective? That’s why at Skol Marketing, we take a hard look at the data to see what’s performing – and we adapt your strategy every day to keep your brand in front of your audience and stay one step ahead of the algorithms.

Got Questions?

Your business needs to be on social media, but there are so many platforms out there – which are right for you? The truth is, there’s no one-size-fits-all answer. Whether targeting young buyers on TikTok, posting beautiful brand visuals on Instagram, or sharing thought leadership on Linkedin, every platform has its own focus and own opportunities for the right business to succeed.

That’s why when you work with Skol Marketing, we take the time to learn about your business. We seek to understand your audience so we can focus your time (and marketing budget) on only those platforms most likely to reach the right people with the content they care about.

B2B businesses often tell us that they feel it doesn’t make sense to focus on social media – after all, your customers are other businesses, not individuals! That seems to make sense on the surface, but the reality is even B2B businesses can see huge value in a strong social media strategy.

Your target audience may be other businesses, but those places are run by real people, who are definitely using social media. Whether you’re building your brand reputation by posting content relevant to your industry, or you’re diving into powerful demographic targeting tools to create a social media ad campaign that pinpoints the movers, shakers, and decision-makers, social media can be a useful tool in your B2B marketing arsenal.

Just like how different businesses will thrive on different platforms, the types of content that do best will depend on your industry, your location, and your brand. A restaurant may choose to highlight their staff (social media loves to see peoples’ faces!), a local HVAC company may want to highlight testimonials from happy customers, and a B2B business may share news and thinkpieces for their industry peers. But the thread that connects every bit of good content is authenticity – the more unique, true-to-life, and authentic the content you post is, the more it’ll engage your target audience.

These are just examples – the truth is the type of content you post will be unique to you. At Skol Marketing, we start every new relationship by talking with you about your business, your priorities, and your goals, and working with you to develop a content strategy that makes sense for your unique circumstances.

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