Roadsmith Trikes

Transforming Roadsmith Trikes’ Digital Presence with Skol Marketing

As the leading maker of motorcycle-to-trike conversion kits worldwide, there’s a reason that ROADSMITH TRIKES has been in business and growing since 1972 – with no signs of slowing down! This is because we are continually making improvements to our machines to ensure they don’t sacrifice an ounce of handling or performance in the name of comfort!

Challenges:

Before partnering with Skol Marketing, Roadsmith Trikes faced a range of digital challenges:
  • Their website was outdated, cluttered, and difficult for users to navigate.
  • They lacked a strong social media presence and had no dedicated Facebook account to connect with their audience.
  • They needed a cohesive strategy to engage with their loyal customers and attract new ones online.

Solutions Provided by Skol Marketing:

  1. Website Redesign: Skol Marketing revamped the Roadsmith Trikes website, giving it a modern facelift. The new design featured:
    • Improved navigation to help users find information quickly.
    • A visually appealing layout that highlighted Roadsmith’s premium trike conversion kits.
    • Mobile responsiveness to ensure seamless browsing across all devices.
  2. Facebook Account Launch and Management:
    • In June 2023, Skol Marketing created a brand-new Facebook page for Roadsmith Trikes, starting with zero likes and followers.
    • A strategic social media plan was implemented, emphasizing high-quality content, engaging giveaways, and active participation in relevant Facebook groups.

Key Results:

Skol Marketing’s efforts delivered impressive results:
  • Facebook Growth:
    • Grew page likes from zero to over 4,000 by January 2025, nearly all through organic strategies.
    • Reached approximately 870,000 people, with over 16,000 visits to the Facebook page.
  • Increased Engagement:
    • Viral impressions surged by 850%, contributing to total impressions surpassing 1 million since June 2023.
    • Consistent posting and community interaction kept the momentum strong.

Strategies That Worked:

  • Content Consistency: Skol Marketing prioritized consistent, visually appealing posts that resonated with Roadsmith’s target audience.
  • Giveaways: Creative and exciting giveaways attracted attention and encouraged shares, boosting visibility.
  • Community Engagement: By actively engaging with Facebook groups relevant to motorcycle enthusiasts and trike riders, Roadsmith Trikes built a loyal online community.

Conclusion:

Thanks to Skol Marketing’s expertise, Roadsmith Trikes experienced a complete digital transformation. Their new website is a hub for information, and their Facebook page has become a thriving platform for engaging with their audience. With total impressions exceeding 1 million and a steadily growing follower base, Roadsmith Trikes is well-positioned for continued success.
What’s Next: Skol Marketing and Roadsmith Trikes plan to build on this momentum, exploring new digital marketing strategies to further expand their reach and continue connecting with their passionate audience.
Interested in Transforming Your Digital Presence? Contact Skol Marketing today to learn how we can help your business achieve similar success.

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