Understand Your Customers with Meta Pixel

With commerce and trading increasingly taking place online, it is imperative to take advantage of advertising options via social media. However, with such a vast audience, how do you ensure that your advertisement reaches your desired demographic? Meta, formally known as Facebook, allows for targeted advertisements that give you the ability to track the reach, engagement, and if associated links have experienced interaction.

However, this feature will not give any information on advert engagement resulting in sales or action on the associated website. Meta Pixel allows for more information to be gathered on customer activity, giving you the ability to better understand the needs of your clientele. 

How Does Meta Pixel Work?

The Meta pixel code becomes active if a customer performs certain actions, such as navigating to your website. The code will monitor and report on your customer’s activity, including how they engaged with the website, if they proceeded to purchase and whether they completed any online forms. This will allow you to determine how well your advertising is performing and potentially determine fresh demographics for later campaigns. You can also retarget customers as potential leads if, for example, they considered but did not proceed with a purchase. 

In-depth analytics on your target audience will strengthen the reach of future advertising and allow a better understanding of your “cost per click” expenses. Meta Pixel tracks customer activity through up to 17 specific events of your choosing. You can monitor an entire sales process, from the point a customer chooses a customization option, adds to cart or wish list, or inputs payment information. Subscriptions, donations, searches, and viewed content show how your website appeals to your clients. 

How Do I Get Meta Pixel?

Meta Pixel is completely free to use if you are already using Meta as an advertising platform. It can be installed via your Meta Ads Manager. Save money on advertising and expand your customer base by contacting Skol Marketing today for further information.