FAQs

We would love to have you as an on-going client, but that is completely up to you! No pressure or requirements on your end.

Although you don’t need ALL social media platforms for your small business, having multiple platforms is important. Each platform offers something unique, and increases your SEO value and overall web presence!

Building websites for small businesses is something we specialize in, and are incredibly passionate about. If you build a website with us, we will make sure to walk you through every step of the process and build you the website you’ve always hoped for!

Skol Marketing does offer videos packages from 30 second to 60 second videos. Our videos have professional voice-overs, script creation, story input, optimization, ownership of video and copyrights, story input and feedback.

While logos aren’t included in our traditional digital marketing packages, we are certainly willing to take on your new logo project depending on what it is you are looking for.  A brief consultation would be necessary.

Absolutely we do! SEO and maintaining a consistent online presence and website can be time consuming – we do the heavy lifting so you don’t have to!

Ask us about our social media, website maintenance, and SEO services.

Yes! Contact us to learn more about PPC and SEM campaigns. We would love to answer any questions you may have!

Google Analytics will become your new best friend when it comes to tracking your marketing efforts. Of course, your social media statistics will also speak to your growth, but when it comes to the nitty gritty details behind marketing performance, acquisitions, as well as organic and direct growth, nothing is more telling than your Google Analytics data.

For the best possible SEO results, you should be implementing a mix of both location and service based keywords into your website content. These can be determined by doing thorough market research regarding customer demographics, competitors, as well as local sales opportunities in nearby locations. Oftentimes, an online keyword research tool is used to expedite this process.

Search Engine Optimization is a key factor in getting your website to rank on Google or other search engines. SEO can be having keywords on your website that are relevant to your service, having a functioning website (Links work, high speed, no crashing), backlinks to other sites and creating content.

Although it can vary, a normal SEO project will usually need about 4 to 6 months before substantial results can be seen.  Due note that SEO results grow exponentially over time, so, for example, whatever results you’re seeing at 6 months should be considerably less than what you’ll be seeing at 12 months.

At least once per day is a good place to start, however you also want quality posts that will bring attention to your service. One to eight posts a week is a good target.

Blogging is important because it shows authenticity and builds credibility for search engines. When you blog it gives the client reassurance that you are an expert in your service as well as another way to find your company.

SEO is not strictly for Google, but it does help improve the visibility of your website on Google, Bing and other search engines. SEO helps someone searching for your service find your company.

Social media helps create a foundation for your brand and business by building your credibility through relevant and relatable content. Essentially, the more followers, posts, and presence you have on social media platforms, the more likely you are to see an increase in traffic to your website.

Included in a website build with Skol Marketing

• Keyword Research 
• SEO plugins 
• Optimize page titles, image alt tags and meta descriptions/titles
• Google Ads Tracking Code
• Google Analytics installed
• Optimize Google My Business and Bing Listing
• Reporting
• XML Sitemap
• Campaign Management, Monitoring and Analysis
• Ad Channels
• Target Services

SEO (search engine optimization) is the process of improving your online content so the search engine will put YOUR website as the top result on a search page. At Skol Marketing, we like to call it “improving your relationship with Google.” SEO is the best way to increase unpaid traffic to your website.

SEM and paid social ads work to attract different people at different stages of the buying cycle. For example, paid social ads work to provoke the interest of people browsing through social media platforms while SEM exists to draw in people that are searching for / ready to buy a certain product or service through their favorite search engine.

When it comes to choosing what social media platforms are right for you, you can figure this out by asking yourself the following questions – What is my target audience? What are my goals with social media? Not every social media platform is a good fit for every business so make sure you are using your time and skills efficiently in the platforms where you are most likely to engage with your target audience. If you still aren’t sure, ask us!

The main form of analytics we show clients is Google Analytics – Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. This service is incredibly insightful for you and your business, whether you are doing SEM or PPC, as well as SEO and website maintenance. 

If you choose to do social media services with us, we use CYFE to show you insights on all your social media platforms.

There could be a lot of factors affecting your website click rate. From poorly designed user interfaces to formatting, content, and credibility issues, your website might just require a much needed update!  Another common issue correlated to poor click rates is that your website could be drawing in traffic from the wrong audience. Oftentimes the best solution for this would be search engine and social media optimization.