Google Places, Google Pages, Google+ Local… These are just a few of Google’s small business products that are scattered across the web. Until recently many of these products were lost, under-used, or never heard of.ย
With Google My Business that has all changed. Google has created a one stop shop for its SMB products.
Okay, so we aren’t really talking about new features or products but with Google My Business you will now be able to navigate through each product with ease through one dashboard. Here is how the upgrade will help you manage your brand:
Get Found
Google+, Maps, or Search, with Google My Business however your customers or fans are searching for you they will find you. From your location details to your social presence, all of the information you enter on your Google My Business profile will be easy to find!
Connect with Your Customers
Google+ is Google’s social media platform. Log into your Google My Business account and access your Google+ business profile. From here you are able to connect with customers and fans through posting news and updates, informing about upcoming events, and sharing photos & videos.
View Analytics
After you share content on your Google+ page access the analytics (Insights) from the same login at Google My Business. Google Insights will give you your social analytics on engagement on Google+ including the demographics of your followers. You can also access Adwords Express to learn more about who’s finding your site, how they get there, and what they are sharing and clicking.
Manage Reviews
After viewing your analytics you can catch up on reviews. Again under the same login on your Google My Business dashboard you can manage any positive or negative reviews. Here you can view each review left, respond as the owner, and share the testimonials to Google+!
Mobile Optimization
On the road but want to monitor these items? Access them on your iPhone or Android with the Google My Business app.
Conclusion
Google My Business has created a central location to manage each of these great products available to help your business grow. If you need help understanding what these are or would like someone to manage this for you, contact us today!
