The Challenge: Unclear SEO Strategy and Heavy Reliance on Paid Ads
When Scuba Weed Control first partnered with Skol Marketing, they were frustrated with their previous SEO provider. There was little transparency around what work had been done, and results were hard to measure. While they were investing in paid advertising, the leadership team knew they needed a stronger organic presence to reduce dependency on ads and ensure long-term marketing ROI.
Their website lacked structure, keyword optimization, and supporting content—all essential for building authority and ranking in search results for services like lake weed removal or aquatic vegetation control.
The Strategy: Build a Strong SEO Foundation
Skol Marketing developed and executed a focused SEO plan designed to bring clarity, consistency, and growth:
- Service Page Redesign: We restructured and expanded their service pages to showcase offerings while integrating relevant search terms clearly. This improved both user experience and search visibility.
- Backend Content Development: Additional backend pages were created to support keyword variation, improve site crawlability, and deepen topical authority.
- Backlink Building & Niche Edits: We secured backlinks from credible, industry-relevant sources to boost Scuba Weed Control’s domain authority and ranking potential.
- Keyword Targeting: We shifted the focus to local and service-specific keywords, allowing them to show up for a wider range of relevant searches beyond their business name.
The Results: Clear, Measurable Growth
In just 12 months, Scuba Weed Control experienced substantial improvements in their organic performance. The number of keywords they ranked for more than tripled, climbing from just 18 to over 60. Organic users increased by 105%, and the time users spent on the site rose by 51%, indicating higher-quality traffic and stronger engagement.
Perhaps most importantly, the team now has full visibility into the work being done—and confidence that their marketing dollars are supporting sustainable, long-term growth.
From Frustration to Focused Growth
Today, Scuba Weed Control is no longer in the dark when it comes to SEO. Their website now serves as a true growth asset, attracting more qualified traffic without relying solely on ads. With clear reporting, strategic content, and ongoing support, they’re equipped to grow season after season.
