What does your unbranded email address (@gmail, @aol, @hotmail, etc) say to your customers, suppliers and other business associates? You may not think it’s saying anything, but it may be portraying a message you don’t want to send. If you are still using a generic email account such as Gmail or Hotmail for your business’ correspondence, it is time to upgrade to a company-branded email address – here are the top five reasons why.
1. Professionalism
Who looks more professional, a roofing contractor with an email address of drroof1245@hotmail.com or mike@rooftodeck.com? A non-branded email address gives the impression this contractor is a one-man show or new to the industry, while the branded email gives the contractor a more professional appearance.
2. Build Trust
There are too many scam artists looking for ways to gain access to information. People are more likely to feel comfortable replying to a branded email versus a free email account that anyone can create. A branded email, especially paired with a website with the same domain name, builds trust in your brand.
3. Brand Your Business
Every time someone sees the name of your business, you are building your brand. Your email address is one more way to keep your business name at the forefront of all communications through email.
4. Credibility for You and Your Employees
If you have employees who sell or represent your business, you need a branded email account to create credibility. You do not want business communications to you or your employees being sent to a generic account – a branded email shows you have invested in your company and plan to be around for many years to come.
5. Quick, Easy and Affordable
If the reasons you have not invested in a branded email account for your business are due to cost, or you think it will be difficult, think again! There are several low-cost options available that can be quickly set up for use, some are free and most are only $5/mo. Our team at Skol Marketing can take care of the set-up for you to make it even easier!
Our goal at Skol Marketing is to help our clients find the best ways to grow their businesses. Branding your email is a simple step to improve the way your potential customers view your business. Contact our team to learn about more ways to brand your business and continue growing your customer base and revenue.
