Pinterest is often seen as a virtual bulletin board for moms (and dads) to get new creative ideas. The ideas range from hairstyles to arts and crafts for the homes, cooking ideas to decorating tips. Granted, unlike Facebook and Twitter, it is not ideal for every business to utilize Pinterest as part of their social media marketing plans, but it is ideal for some. Businesses that have a visual product geared towards women and families would be remiss to not add Pinterest to their marketing plan. Here are some tips on using Pinterest for business.
Look and See
Some products and services are best sold if they can be seen before purchase. While Instagram offers similar ability to posts pictures for marketing, the demographic is different and Pinterest is a whole other opportunity. People are getting ideas of how to style their hair for their wedding or how to decorate their daughter’s nursery. They are looking for the next meal they want to make for their in-laws’ visit. It just so happens you are the owner of a local salon, or you sell baby furniture. Maybe you own a specialty food store in the area. Pinterest allows you to show your products and services in a fun and creative way while interacting with your intended clientele.
Another avenue that Pinterest works well with includes arts and crafts.  If you sell wood or craft supplies, you can utilize Pinterest by showing an awesome project that can be made using the supplies you offer. For instance, that new picnic table in the neighbor’s yard may have been a Pinterest idea. Since the pins on Pinterest lead you back to the website of origin, it creates the traffic needed to bring people to your page to buy your products.
The Female Factor
Every day a new mom in a Facebook group discusses a project, gift, hairstyle, outfit, vacation spot, or decoration she just saw on Pinterest. The pin spreads like wildfire in her group and then is shared in another mom’s group, and before you know it, all the mom’s groups saw this awesome pin from Pinterest. For you, as a business owner, this should mean dollar signs. If you are marketing to women and girls, then you need to be where women and girls are. Since mommy groups on Facebook do not allow advertising from advertisers, it is essential to provide an alternative to have your products and services found by those very women you are looking to include in your customer list. Pinterest is this avenue. Women flock to Pinterest to learn what new and creative ideas are available and expand upon that to implement those ideas into their own homes and lives.
If you want to be found by women looking for creativity and shopping visually, then your business need to be on Pinterest. To learn more about how Pinterest may help your business, contact the experts at Skol Marketing at 612.787.SKOL (7565).
