Mobile access to websites through smartphones and tablets beating out desktop users is now the norm. The trend is continuing as mobile access takes a larger share each year. For businesses, this is a game-changer on how to focus their web design features. Loading speed and easy accessibility through mobile is critical in conversion rates for digital marketing. To win over your competitors, you need to ensure your mobile website is fast and simple for your customers to use, or you may be left behind in the digital dust!
Did you know that a lag of over three seconds is enough to lose a potential customer in the mobile arena? According to data accumulated by Google in 2016, 53% of mobile customers move on if a mobile site takes more than three seconds to load. It is also vital that text is easy to read on the mobile site and links are easy to tap. It is not enough just to have a mobile-friendly site – it must perform at a high level to impress your customers, which starts with quick loading speeds.
Testing Your Mobile Site Speed
Google has made it simple for you to test your mobile site for speed. Their Speed Scorecard will rate how quickly your site loads and score your speed against competitors. This can give you a real-time snapshot of how well your mobile application is performing in terms of speed. They also offer an Impact Calculator that will use your site conversion rate to estimate the potential impact on your revenue based on your mobile site speed. This can give you a glimpse at how your mobile site speed may be affecting your revenue and the possible benefits of updating your mobile web design.
At Skol Marketing, helping our clients create effective digital marketing strategies to win over their competitors is what we do best. Let our team improve your mobile site speed and accessibility for more conversions and higher revenues for your business. Contact us today to schedule a free 30-minute consultation to explore options to improve your mobile website speed and reap the rewards of staying ahead of your competition!
