The business world is changing faster than ever thanks to modern technology, the Internet, and consumers’ ever-shortening attention spans. We’re consuming small doses of information more than ever, while ignoring large chunks of information (like books) at an alarming rate.

While this trend may be alarming – it also offers business opportunities to companies. Short attention spans are built for mobile browsing, and thus, converting mobile traffic. Yet, many businesses fail to convert mobile traffic to much of anything. This must change in the future if businesses continue to drive sales through their online presence (not an “if”). Mobile web traffic is your business’ future.

Here’s why mobile is so important:

  • Steadily Increasing Traffic

As predicted, mobile traffic has been skyrocketing in 2015. People are using mobile devices to consume information online more than any other type of device, and that includes any type of desktop or laptop computer. Google announced in Spring 2015 that mobile had finally taken over traditional web browsing on a computer in number of searches.

  • Google’s Preference

Not only have mobile numbers and statistics been skyrocketing, but Google has also given mobile-friendly websites preference over sites that are not mobile-friendly. This change means any business without a mobile responsive theme is leaving money on the table.

  • The Opportunities

Due to these changes, a business opportunity has developed for many. While most companies have installed a mobile responsive theme – most companies have not been able to convert mobile traffic. Nor have many companies found a way to properly invest in mobile pay-per-click programs.

If your business can find a way to create an optimized mobile sales funnel, then you will be steps ahead of the competition. However, this tends to be easier said than done for many businesses. Most individuals do not prefer to enter credit cards on their cell phones. This means you must offer one-click buying options, like PayPal allows, in order to capitalize on your mobile marketing.

Not only does a mobile optimized sales strategy offer benefits to businesses – mobile ad campaigns do also. Companies can now purchase mobile-only ads that drive mobile traffic to their mobile sales funnel. Yet, these types of ads have been underused for the last few years. In 2014, consumers spent nearly 24% of all their media consumption time on mobile devices. Yet, only 8% of ad dollars were spent on mobile marketing. This offers a huge opportunity for a mobile-optimized business.

Mobile Optimization in Minneapolis

If you’re ready to make sure your website is fully optimized and responsive in mobile, please reach out to us today. Here at Skol marketing – we specialize in mobile optimization and creating mobile-optimized sales funnels. Stop leaving money on the table and start converting mobile traffic today.