Most people are familiar with EventBrite as a ticket seller. When there’s a local event, whether it’s a conference, an art show, or a concert, we know where to go to find tickets—EventBrite. Organizers like it because it’s easy to use and relatively inexpensive. Furthermore, EventBrite handles the collection of money in a PayPal account, so you don’t have to. Attendees also like it because it’s easy to use. We here at SKOL Marketing want to let you know; there are even more benefits when it comes to using EventBrite beyond simply the buying and selling of tickets.
Promotions
Aside from simple ticket selling, EventBrite is a wonderful tool to help promote your event. EventBrite offers a myriad of tools to help get the word out about your event and attract attendees. As with most interactive websites, there is an opportunity to easily share your event on Facebook, Twitter, and other social media platforms. In addition, it is very simple to import your contacts into the campaign to send out email invitations to anyone you would like to see at your event.
EventBrite takes promotions to the next level. They allow you to make posters and flyers for your campaign to easily print and distribute. They also allow you to track your campaign and see how often and from where it is being viewed. Furthermore, they offer automated promotional activities. For instance, EventBrite offers cross promotion by advertising your open events on all of your sales pages. EventBrite also offers your event promotion on their affiliate event sites. Finally, they offer the ability to create your event with SEO optimization. All of these features are only a fraction of the benefits to using EventBrite as a promotional tool for your event.
Registration
Once your event is promoted, you need to track all registrants and any special needs they may have. Obviously, in the process of selling tickets, you are also able to keep track of the numbers of registrants. However, what if you want the guest list to know who actually registered? Or, what if you want to allow registration limited to certain criteria, like the industry in which the registrants work, their age, or even their gender? EventBrite can help. As an organizer of an event, you can take advantage of features related to creating a ticket. You can ask that purchasers provide their name and other information in order to complete their purchase. You can choose to make your list of attendees public or private, to help aid in attracting other attendees. EventBrite makes this process, more than anything, user-friendly.
Going into the new year, we tend to evaluate and re-evaluate our plans. As a result, we advise you to do this with your marketing plans, and your promotional tools. We want to help our readers and clients make sure they truly are reviewing all that EventBrite has to offer to make organizing their events as easy and efficient as possible. If you are not using this platform and all it has to offer, not only are you making life more difficult, you are missing an entire platform of promotion that can aid in your success!
When you are ready to put your 2016 marketing and promotional plan into effect, make sure you contact Skol Marketing if you have any questions, and we can assist you with your marketing needs.
